Customers in the UK spent £792m in 2024 on Nursery & Baby Equipment. This is down by 6% year over year, as parents look for more sustainable and cost-effective options (mintel). Since 2022, 59% of parents have turned to buying second hand items or renting them. It is expected that this will continue, growing at 3.7 - 5% each year (Grandview research).

Over the past 6 months, it is reported that 3 million toys were sent to UK landfills, enough to fill Hamleys flagship Regent Street store 14 times over. And that's just the impact of toys...

Think of the CO2 savings each family could help save. With 3.6 million children in the UK under 4, (with another 695k born each year) and the average savings per second hand/rented item of 1.25kg of CO2 emissions – Kidikit can help you start to make a real difference!